Disciplined marketing strategy & planning creates markets of loyal customers through
Target Market Exploration
Effective marketing strategy and planning comes from knowing your customers dreams, hopes and fears.
We Identify and interpret target markets:
- Who you’re for
- Size and potential
- How you're perceived
- What your target market wants – insights to drive new acquisition and stronger loyalty
Brand Positioning/Telling Your Story
Every brand has a story. Great stories get to the heart of what really matters to the target market. As Charles Revlon said, “In the factory we make cosmetics; in the drugstore we sell hope.”
We help you create a compelling story around what you do and how you will deliver a sustainable difference from the competition; then organize all product, service and operations to deliver on this promise.
Creating Plans Around Ideas
The paths to success are made not by chance but by intent.
Discipline marketing planning establishes measureable behavior objectives that can be managed because they tie to sales. Game changing deas aoround products, the way you go to market, and communication programs are then developed, specific to the objectives, that excite and build your business for tomorrow. Finally, we help you determine how best to communicate the ideas – mass advertising, customer data base (CRM), internet, events, PR, promotion, new media…….
Customizing Marketing Scorecards
Great marketing companies manage the critical pieces that affect the end result – sales and profits.
We measure results, brand health and marketing return on investment through developing a range of both short-term financial measures that tie to your marketing efforts and longer-term metrics that measure brand health using quantitiative tracking, multivariate analysis and predictive modeling.
Developing Competitive Intelligence
Sun Tzu, in The Art of War, said, “If you know yourself, but not your enemy – for every victory gained you will suffer one defeat.”
We work with you to develop an ongoing competitive review that keeps you abreast of competitive strategies and provides insight into how your company is viewed relative to competitors.
Executive Training/Seminars
We provide conditions in which learning can take place through a series of interactive seminars on marketing strategy, brand platforms, marketing planning and message strategy.
Multiple planning processes impede focus and going to market with one voice. Marketing is a language. When everyone speaks the same language, success comes faster.