Our Story
Marketing Engine Group helps you develop marketing strategy and planning based on two principles:
1. Sales and profits are a result of disciplined marketing strategy and planning, built around a compelling story, in which employees and customers can believe.
Sales and profits are the ultimate report card, but they don’t constitute your strategy nor do they spark great loyalty from customers or employees. Customers’ behavior toward your business drives success. The Marketing Engine Group exists to create shared visions through strategic marketing planning that focuses on consumer insights leading to game-changing ideas that positively affect customer behaviors.
2. You can’t manage what you can’t measure.
Too often companies start over – CMOs last less than two years on average and marketing programs change yearly, losing the continuity so important to success. Disciplined marketing planning is necessary to understand, measure and manage the critical pieces of customer behavior – so over time you improve the things that are working and change the things that aren’t.