Career Experience

Marketing Engine group Support & Experience,
Part I

Marketing Engine group Support & Experience,
Part II

Marketing Engine group Experience: Part II



Physicians Plus Insurance Corporation

Onging strategy and marketing planning for the regional health care insurance provider. Specifics include sizing and prioritizing target markets, internal review of marketing department scope of work with an emphasis on better alingment of the sales and marketing functions and development of fiscal year marketing plan. Research has included broker, new versus existing member, positioning and message strategy.

Networked Insights

Strategy, branding and marketing planning work for the social networking insight firm.

The ProCon Group

Worked with The ProCon Group, conducted one-on-one interviews and quantitative research among members to provide the Florida credit union with an analysis of members who considered the credit union their primary financial institution versus members who did not, who was joining from the broader community, how they differed from the Pratt Whitney signle source membership of past years, the importance of different products and services in driving membership, and the perceptions of access based on limited branch locations. The insights from this work formed the basis of the second stage of the project -- development of a stronger affinity with key target markets, a new member acquisition strategy, a distribution strategy, and the development of a lifecycle data base program.

Worked with McMillan Doollittle, we reviewed Walmart consumer insight work, and partnered with The Martin Agency to develop "game-changing, disruptive" platform ideas for Walmart's brand, back-to-school seasonal period, game day (the food sold for in-home parties during NFL games etc.) and the Money Center.

University of Wisconsin School of Business — Former Faculty.

Instructor Center for Professional and Executive Development's 3-day marketing course.

Worked with KW2 Advertising designing research, moderating focus groups and developing brand positioning and message strategy for the University of Wisconsin Colleges and Extension and the University of Wisconsin Flexible Degree program.

Viking Cue

Yearly marketing planning, product portfolio strategy and introduction of new products for this legendary pool cue manufacturer.