Recent Examples of Marketing Engine Group Experience
Working with The ProCon Group, conducted one-on-one interviews and quantitative research among members to provide the Florida credit union with an analysis of members who considered the credit union their primary financial institution versus members who did not, the effect of Pratt Whitney on membership, who was joining from the broader community, how they differed from the Pratt Whitney signle source membership of past years, the importance of different products and services in driving membership, and the perceptions of access based on limited branch locations. The insights from this work formed the basis of the second stage of the project which is in progress -- development of a stronger affinity with key target markets, a new member acquisition strategy, the evolution of the credit union's value promise based on existing differentiating strengths, a distribution strategy, and the development of a lifecycle data base program.
 Walmart:Working with McMillan Doollittle, we reviewedWalmart consumer insight work, and partnered with The Martin Agency to develop "game-changing, disruptive" platform ideas for Walmart's brand, back-to-school seasonal period, game day (the food sold for in-home parties during NFL games etc.) and the Money Center. |